The success of the “24 hour startup” challenge is not about startups.
A controversial approach
The concept isn’t new, students (and non-students) have been running time-limited coding/product creation events for a while.
The same arguments always crop up:
- This isn’t a insert name of type of event (eg. startup)
- It’s not meaningful to build in X amount of time
- Using the term X isn’t accurate
There are always two sides to the story and both sides tend to have a point.
Getting someone get their first taste of building something isn’t to be scoffed at though.
One of the reads we recommend on the topic is @jessem’s piece
It’s longer-form than a tweet or back-and-forth on Reddit/Hacker News which means he can actually make a nuanced point.
These are the points we want to re-iterate:
- Constraint breeds creativity
- Shipping helps in ways you don’t expect
- Empowering people to think they can achieve is the start of the journey
Benefits of promotion vs potential for backlash
Of course this could have been called a “24 hour product challenge”.
Would @thepatwalls have done so well without the “startup” in his two 24 hour startups?
This ends up boiling down to promotion vs the backlash from an entrenched community
“Startup”: stretching meaning
Stretching the meaning of a word so that hundreds of people feel the impetus to do something that’s out of their comfort zone likely outweighs some backlash from Reddit/Hacker News types
Nevertheless, in the world of Indie Makers and solopreneurs.
Where self-funding, bootstrapping and keeping costs low to maximise profit are core beliefs.
Does it make sense to use a term usually associated with funding and growth over profit?
No matter what you think, it seems to have worked.
Hundreds of individuals in the space contributed and used this as an opportunity to go beyond what they do in their day to day.
Great work @thepatwalls and the entire team of #24hrstartup
This discussion was posted on Twitter first, follow us @makerweekly